Privacy Notice

Effective Date: June 2026

Xormeva respects the privacy of every customer and website visitor. Our store, operated by LUYA INDUSTRY LIMITED, offers products across the Pet Travel, Pet Care, and Pet Toys categories.

This Privacy Policy explains what personal information may be collected when you browse our website, create an account, communicate with us, or complete a purchase. It also describes why we use that information, how it may be disclosed, and the measures taken to protect it.

By accessing or using our website, you acknowledge the practices described in this policy.

1. Personal Information We Collect

We may collect different types of information depending on how you interact with Xormeva.

Information You Provide Directly

When you create an account, place an order, contact customer support, or submit a request, you may provide information such as:

• Your full name
• Billing and delivery addresses
• Email address
• Telephone number
• Order and account information
• Messages, requests, or other details submitted to our support team

This information is primarily required to process purchases, arrange delivery, provide customer assistance, and maintain transaction records.

Payment Information

Payments are completed through authorized third-party payment processors using encrypted transaction systems.

Xormeva does not directly store complete payment-card numbers or card security codes within its internal databases. Payment providers may independently collect and process financial information according to their own privacy and security policies.

Information Collected Automatically

When you access our website, certain technical information may be gathered automatically through cookies, analytics tools, server logs, and similar technologies.

This information may include:

• Internet Protocol address
• Browser and device type
• Operating system
• Referring website or source
• Pages viewed
• Time spent on the website
• Shopping and navigation activity
• General interaction with our store

Automatically collected information helps us understand how visitors use the website and allows us to maintain, secure, and improve the shopping experience.

2. Purposes for Using Personal Information

We may use the information collected through Xormeva for the following business purposes.

Processing and Delivering Orders

Personal information may be used to:

• Confirm and process purchases
• Verify payment status
• Prepare products for shipment
• Deliver packages to the correct destination
• Provide shipping and tracking notifications
• Handle returns, replacements, cancellations, or customer-service requests

Operating and Improving the Website

We may review website traffic, purchase activity, and customer interactions to:

• Improve site navigation and functionality
• Develop and refine our product selection
• Understand customer preferences
• Identify technical problems
• Evaluate the effectiveness of website features
• Enhance the overall customer experience

Customer and Transactional Communication

We may send essential service-related messages, including:

• Order confirmations
• Payment notifications
• Shipping updates
• Tracking details
• Customer-service responses
• Policy or account-related notices

Where your consent is required, we may also send promotional messages about new Pet Travel, Pet Care, Pet Toys, discounts, or other Xormeva offers.

Security and Fraud Prevention

Information may be used to identify, investigate, or prevent:

• Fraudulent purchases
• Unauthorized account access
• Suspicious payment activity
• Website misuse
• Security incidents
• Violations of our terms or applicable law

3. Data Protection Measures

Xormeva applies reasonable administrative, technical, and organizational safeguards intended to reduce the risk of unauthorized access, disclosure, alteration, loss, or misuse of personal information.

Encrypted Data Transmission

Sensitive information transmitted through our website is protected using Secure Socket Layer or comparable encryption technologies where applicable.

Limited Access

Access to customer information is restricted to authorized employees, contractors, and service providers who require the information to perform relevant business responsibilities.

Individuals with authorized access are expected to follow confidentiality and data-protection obligations.

Payment Security Standards

We work with payment processors that are expected to maintain applicable Payment Card Industry Data Security Standard requirements.

Although we use reasonable security precautions, no online transmission or storage system can be guaranteed to remain completely secure under every circumstance.

4. Service Providers, Analytics, and Advertising Partners

Xormeva does not directly sell personal profiles to third parties in exchange for monetary payment.

However, we may disclose limited information to service providers and commercial partners that assist us with functions such as:

• Website hosting
• Order management
• Payment processing
• Package delivery
• Customer support
• Data analytics
• Advertising
• Campaign measurement
• Fraud detection
• Technical maintenance

These parties may only receive information reasonably necessary to perform the relevant service, subject to their own legal and contractual obligations.

Advertising and Analytics Platforms

We may use third-party platforms to understand website activity, measure advertising performance, and display marketing content that may be relevant to visitors.

These providers may include:

AppLovin
AppLovin may be used for advertising delivery, campaign attribution, audience measurement, or conversion analysis. Its privacy practices are described in its published privacy documentation.

Meta Platforms
Meta technologies may support social-media features, advertising measurement, audience analysis, and promotional campaign delivery.

Google Services
Google products may be used for website analytics, traffic measurement, advertising effectiveness, and search-related services.

These third parties may collect data through cookies, pixels, software development kits, device identifiers, or comparable technologies. Their collection and use of information are governed by their respective privacy policies.

5. Cookies and Similar Technologies

Xormeva uses first-party and third-party cookies and related technologies to operate and improve the website.

Cookies may be used to:

• Remember products placed in your shopping cart
• Preserve selected preferences during a browsing session
• Support account and checkout functions
• Analyze website traffic and visitor behavior
• Measure marketing and advertising performance
• Deliver personalized or interest-based promotional content
• Help detect fraud or security risks

You may control or disable cookies through your browser or device settings. However, blocking certain cookies may limit website functionality, prevent products from remaining in your cart, or interfere with checkout and account features.

Where required by applicable law, consent options may be provided before non-essential cookies are activated.

6. Children’s Privacy

The Xormeva website and its products are intended for adult customers and are not directed toward children under 13 years of age.

We do not knowingly request or collect personal information from children under 13. If we become aware that a child has provided personal information without appropriate authorization, we will take reasonable steps to remove the information from our records.

A parent or legal guardian who believes that a child has submitted personal information may contact us using the details provided at the end of this policy.

7. California Online Privacy Practices

In accordance with applicable California online privacy requirements:

• Visitors may browse publicly available portions of our website without creating an account.
• A link to this Privacy Policy is made available through the website, generally in the footer or another accessible location.
• We address browser-based privacy signals, including “Do Not Track” requests, in accordance with the technical capabilities of our website and applicable legal obligations.

Third-party services operating through our website may maintain their own practices regarding browser-based tracking preferences.

8. Privacy Rights of European Residents

Customers located in the European Economic Area, the United Kingdom, or other jurisdictions with comparable privacy protections may have certain rights regarding their personal information.

Subject to applicable law, these rights may include:

• Requesting access to personal information
• Correcting inaccurate or incomplete information
• Requesting deletion of eligible information
• Restricting certain processing activities
• Objecting to certain uses of information
• Requesting data portability
• Withdrawing consent where processing is based on consent
• Submitting a complaint to an appropriate data-protection authority

To submit a privacy-related request, email support@xormeva.com.

We may need to verify your identity before processing a request. Certain records may be retained when required for legal compliance, fraud prevention, dispute handling, tax obligations, or legitimate business purposes.

9. California Consumer Privacy Rights

California residents may have rights under the California Consumer Privacy Act and the California Privacy Rights Act.

Depending on the circumstances and applicable legal thresholds, these rights may include:

Right to Know

You may request information concerning the categories of personal data collected, the sources from which it was obtained, the purposes for which it was used, and the categories of parties to whom it was disclosed.

Right to Access

You may request access to specific personal information maintained about you, subject to legally permitted exceptions.

Right to Correct

You may request that inaccurate personal information be corrected.

Right to Delete

You may request deletion of eligible personal information, although certain records may need to be retained for legal, security, transactional, or operational purposes.

Right to Opt Out of Sale or Sharing

Xormeva does not sell personal information for monetary compensation.

Nevertheless, some disclosures to advertising, analytics, or marketing partners may be treated as a “sale” or “sharing” under California privacy law. Eligible residents may request that such disclosures be limited or stopped.

Right to Non-Discrimination

We will not unlawfully discriminate against a customer for exercising a privacy right granted under applicable California law.

Privacy requests may be submitted to support@xormeva.com. Identity verification may be required before a request is completed.

10. Response to a Data-Security Incident

If a security incident involving customer information occurs, Xormeva will investigate the event and take reasonable measures to contain and address the issue.

Where notification is required, affected customers will be informed by email within seven business days or within another period required by applicable law.

Depending on the nature and scope of the incident, we may also publish a notice on our website describing relevant information and recommended protective actions.

11. Marketing Email Practices

Xormeva follows applicable commercial-email requirements and aims to provide transparent marketing communications.

Our promotional emails are intended to:

• Use accurate sender information
• Avoid misleading subject lines
• Identify promotional content where required
• Include a visible unsubscribe option
• Provide appropriate business contact information

You may stop receiving promotional emails by selecting the unsubscribe link included in the relevant message.

We will process valid opt-out requests as promptly as reasonably possible. Please note that opting out of marketing messages does not prevent us from sending essential communications relating to active orders, payments, shipping, accounts, security, or customer-service matters.

12. Retention of Personal Information

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.

Retention periods may depend on:

• The nature of the information
• The duration of the customer relationship
• Order and payment records
• Legal or tax requirements
• Fraud-prevention needs
• Customer-service history
• Disputes or potential legal claims

When information is no longer required, we may delete, anonymize, or securely dispose of it in accordance with applicable practices.

13. International Data Transfers

Because Xormeva operates through an international e-commerce and logistics network, personal information may be processed or stored in countries outside your place of residence.

Privacy and data-protection laws in those countries may differ from those in your jurisdiction. Where required, we use appropriate contractual, organizational, or legal measures to support international data transfers.

14. Changes to This Privacy Policy

We may revise this Privacy Policy periodically to reflect changes in our business, website functions, service providers, legal obligations, or data-handling practices.

The updated version will be published on this page together with a revised effective or “Last Updated” date. Continued use of the website following an update is subject to the revised policy.

15. Contact Details

Questions, concerns, and requests concerning this Privacy Policy or the handling of personal information may be directed to:

Brand: Xormeva

Operating Company: LUYA INDUSTRY LIMITED

Registered Address: Flat 801, 4/F, Kaiser Estate Phase 2, No. 47-53 Man Yue Street, Hung Hom, Kowloon, Hong Kong

Privacy and Support Email: support@xormeva.com

Customer Service Telephone: +1 (463) 270-4749